General Motors Co. is winding down a car-subscription service it rolled out nearly two years ago for Cadillac, underscoring the challenges traditional car makers face as they try to diversify into new transportation offerings. The Book by Cadillac service—available in Los Angeles, Dallas and New York—will shut down operations by the end of this year, according to people briefed on the plan. Subscribers paying $1,800 a month for access to Cadillac’s model lineup will have 30 days from the time they are notified to turn their…

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General Motors Co. is winding down a car-subscription service it rolled out nearly two years ago for Cadillac, underscoring the challenges traditional car makers face as they try to diversify into new transportation offerings. The Book by Cadillac service—available in Los Angeles, Dallas and New York—will shut down operations by the end of this year, according to people briefed on the plan. Subscribers paying $1,800 a month for access to Cadillac’s model lineup will have 30 days from the time they are notified to turn their…

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